MARKET EVOLUTION AND ENTERPRISE DIGITISATION
- Overview
- Assessment methods
- Learning objectives
- Contents
- Delivery method
- Teaching methods
- Contacts/Info
Basic Digital Tools for Content Communication.
For attending students. The learning assessment is separated into two sessions. 50% of the final grade is represented by the evaluation of the exercises proposed during the course according to the methods shared in class and on the Elearning platform. The remaining 50% of the final grade consists of a final exam (45 minutes) in written form consisting of 20 multiple choice questions (correct answer: 1.5 points; incorrect or blank answer: 0 points) carried out on the Moodle platform in person in the university's computer rooms.
For non-attending students. The exam method includes a single general exam (90 minutes) in written form, made up of 20 multiple choice questions (correct answer: 1.5 points; incorrect or blank answer: 0 points) and 3 open questions (one per each thematic module of the course) carried out on the Moodle platform in presence in the university's computer rooms.
For everyone, the learning test will focus both on the content of the manuals and on what is proposed in lessons and shared on the Elearning platform.
The course aims to highlight the main trends in the evolution of modern markets, with particular attention to digital revolutions, the digital transformation of businesses, and the new way of being a company. The ultimate goal is to provide tools that are useful for recognizing, understanding, and communicating effectively and consciously the main characteristics of the challenges in the economic system and in the communication.
The course will be structured in four parts. In the first two parts, the theme of market evolution will be addressed through the history of exemplary companies and sectors, while in the second part, the digitalization of businesses will be examined more specifically. Finally, there will be a focus on corporate communication in relation to change. Each part will be organized through moments of traditional lecture, including insights from the business world, alternating with group workshops.
During the lessons external testimonies are planned to delve into topics related to the digital transformation of businesses and to illustrate case studies and group projects.
Weekly office hours (on Microsoft Teams or in presence) to be arranged (via e-mail) with the teacher.