Public communication and institutional
- Overview
- Assessment methods
- Learning objectives
- Contents
- Full programme
- Delivery method
- Teaching methods
- Contacts/Info
All the lessons of the first year of the course will provide students with a conceptual propaedeutic patrimony, essential to address the proposed themes.
The final exam consists of an oral test which concerns the foreseen programme.
The course aims to introduce meanings, languages, tools and organizational forms of communication. The learning outcomes to be achieved will be the following:
Acquisition of the fundamental concepts of communication and its positioning in complex political, social and administrative systems.
In-depth knowledge of verbal and non-verbal communication techniques;
Development of observational, comparative, critical and synthesis capacities regarding the framing and representation of phenomena of all kinds;
Knowledge and use of the forms of writing and oral communication;
Knowledge of the theories and techniques of media coverage and detection of the degree of user satisfaction;
Development of subjective and collective potentials with reference to levels of cultural, social, political and economic awareness;
The topics that will be treated will follow this training path:
The concepts of communication in general and the ways in which it starts and develops in the interpersonal sphere, in the various forms of interaction between Public Administration and citizens, between business and consumers;
The characteristics of the emotional partner axes;
The techniques of effective communication: the word, the paper, the video spoken and the web, objectives, targets and tool for transmitting messages; Structure of oral and written presentation techniques and evaluation of direct and indirect feedback; The Communication Plan; Structure of the news: sources, processing and manipulation, positioning, press release, press conference, communication campaign, mass events, conferences, seminars, advertising materials;
Horizontal communication and multi-positions in internal communication; The characteristics of the communicator to improve personal and group performance; Techniques for monitoring and evaluating communication actions.
General characteristics of communication: definition; communication cycle; political communication - technical or administrative communication and social communication.
Characteristics of institutional and corporate communication: needs and desires of citizens.
The news: definition, sources, positioning and hierarchies.
The communication quadrant attention, listening evaluation feedback.
Verbal and non-verbal communication techniques;
Innovative communication and environmental humanism.
Effective communication: characteristics of the message, objective, content, channel and language, analysis of environmental contexts.
How to avoid communication and corrective errors
Communication and SWOT Analysis.
Internal communication and external communication
Top-down, bottom-up, horizontal communication (symmetrical communication).
Stakeholders, enterprise and public company.
Disruptive communication: the disruptor.
Innovative communication environmental humanism.
Communication and innovation.
Business and gender communication.
Techniques of writing and managing the spoken message.
The forms of communication: press release, newspaper article, press conference, press review, media analysis.
Political communication.
Communication, political power and consensus.
Horizontal democracy.
Law 150/2000: the URP, the communication plan, the press office, the spokesperson.
Crisis communication and the CMT
The communication of the '900 and new questions of the XXI century
The Project of the future and the function of communication
Participation
Communication and Thought in the XXI century
Is there still a people?
The new era of Europe
Manipulated communication and the new “The Truman Show”
The swirl of the plausible
The supremacy of deception
Innovation is social value
The negative functions of the central and peripheral state
Communication and modernity
A light state
The cornerstones of reconstruction and the function of
communication
Regenerate and not repair
Our people and power
The ten rules for social control
of information by Noam Chomsky
Lectures and exercises will take place according to an articulation of one classroom lessons per week where theoretical lessons and practical lessons will alternate.
Office hours
Students will be received twice a week before and after each lesson.
Calendar of educational activities
Hyperlink to the page of the timetable and locations of the CdS.
Exam sessions
The dates and places in which the exam sessions will take place, including the written exam for the academic years prior to 2018/2019, will be available on the University of Insubria website.