BUSINESS PLANNING
- Overview
- Assessment methods
- Learning objectives
- Contents
- Bibliography
- Delivery method
- Teaching methods
See course content to see the assumed knowledge base
100% of the grade is based on the business plan prepared during the course;
Students will grade their colleagues’ business plan; based on these grades I will add a bonus from -1 to +1.
To teach students and at the same time to make students directly experience how to build up and evaluate a business plan
This course offers participants the opportunity to learn to develop and evaluate business plans . The course is built on the knowledge already acquired by a student of the Master in Management and it simulates an entrepreneurial experience. Students are required to develop business plans for two different start – ups: one for a manufacturing company and the other in a services company.
This course does not require any compulsory readings; nevertheless the readings suggested in the marketing, strategy, finance, and organization courses may be useful.
A guide to the business plan will be provided as well as a list of suggested readings.
Suggested Reading Material
How to write a business plan – McKinsey Company
Business Plan Handbook, Thompson Gale
Lectures, Team works
Each team should prepare a 15 minute PPT presentation + 5 minute discussion