BUSINESS PLANNING
- Overview
- Assessment methods
- Learning objectives
- Contents
- Full programme
- Bibliography
- Delivery method
- Teaching methods
- Contacts/Info
No specific scientific knowledge is required. See course content to see the assumed knowledge base.
The lessons from previous years, especially those with the object of the financial statements, budget and strategy, will provide to the students a conceptual background useful to address the topics proposed in the course.
Each working group must prepare a business plan agreed with the teacher and must submit a written report. They have to prepare an executive summary.
Each team should prepare a 15 minute power point presentation (PPT) final presentation that will be followed by a 5 minute discussion.
100% of the grade is based on the business plans prepared during the course, on the executive summary, on the PPT presentation and on the discussion.
The assessment is based on the originality of the business idea, on the completeness of the analysis carried out, on the use of the tools acquired during the course, on the critical ability to connect and elaborate the knowledge acquired
All the members of the group have the same evaluation.
Students will grade their colleagues’ business plans; the originality of the business idea and the clarity in the presentation. Based on these grades, instructor will vary his grade from -1 to +1; +1 there are both the 2 characteristics; 0 if there is only originality or clarity and -1 if there are none of the two characteristics.
Deadline for BP, executive summary and PPT presentation (3 different files) will be defined at the beginning of the course
No partial tests are provided.
The aim of the course is to provide students with specialized knowledge to make the business plan (BP), starting from the analysis of the economic-strategic convenience of the project and then verifying their feasibility.
At the end of the course students will be able to understand the strategic aspects of the business plan, to examine all the steps for the preparation of the business plan. They will also be able to experiment directly beyond being able to construct and evaluate a business plan by analyzing financial sustainability, both of existing companies and start-ups.
The student will be able to create team working and to work in team
This course offers to participants the opportunity to learn to develop and evaluate business plans . The course is built on the knowledge already acquired by a student of the Master in Management and it simulates an entrepreneurial experience. Students are required to develop a business plan choosing from: a start – up: a manufacturing company or a services company.
Detailed program
Business plan, business planning, entrepreneurship and strategic management
Market analysis and marketing planning
Market forecast
Competitive analysis
Product system design and competitive advantage creation and defense
Firm structure design
Organization design
Make, Buy and connect decisions
Competitive - advantage based alliances
Financial simulation
How to evaluate the business plan
Students will find the analytical program in the elearning platform together with the lecture calendar
his course does not require any compulsory readings; nevertheless the readings suggested in the marketing, strategy, finance, and organization courses may be useful.
A guide to the business plan will be provided as well as a list of suggested readings on the elearning platform with the slides of the lectures.
Suggested Reading Material
How to write a business plan – McKinsey Company
Business Plan Handbook, Thompson Gale
Suggested Reading Material
How to write a business plan – McKinsey Company
Business Plan Handbook, Thompson Gale
Lessons in classroom;
- Working groups;
- Power point presentations;
- seminars
- e-learning
This course is based on a learning by doing approach
Time pressure is part of the teaching approach, as well as the ability of organizing group activities. Tutorial classes will help groups to focus their efforts and in to deal with methodological issues.
Professor can meet students usually just before lectures. It’s possible to make an appointment by e-mail,