DETAILED PROGRAM:

A) INTRODUCTION (4 hours)
Globalization and competitive advantage
Entrepreneurship in Europe: key issues and opportunities
State of entrepreneurship in Europe:
o NewCos (Startup/ Spinoff)
o Established Companies

B) STARTUP ECONOMY (8 hours)
Entrepreneurial models
o Startup vs Spinoff
o Fast Growth Business vs Life Style Companies
Profiling the startupper
o Age, education, prior experience
o Novice vs serial entrepreneurship
o Geography and Business
o Bootstrapping vs Third Party Capital
The startup approach
o Fail, Frequent, Fast
o Get it Big
The Techno-Entrepreneur
o Scientist vs Entrepreneur
o Turning Science into Business

C) DEFINING THE BUSINESS IDEA AND DESIGNING THE BUSINESS MODEL (4 hours)
How to identify and communicate the Value proposition
Strategy vs. Business Model vs. Revenue Model
The Milestone Bridge
Selecting the Activity List
Focus, Locus and Modus
o Housing vs Outsourcing vs Partnership
o Brain vs Labour vs Technology Intensity
Business models for high-tech companies
o Web-based, green/clean-tech and life science

D) WRITING THE BUSINESS PLAN (8 hours)
Main contents
o Opportunity
o Market
o Team
o Financials/Business Model
How to present a business plan
o The Elevator Pitch
o The Dave McClure approach
The Lean Startup approach
o “Time-quality-money, pick two”
o Pivoting

E) RAISING MONEY (8 hours)
The Venture Capital industry
o Business Angels, Seed investors, Accelerators
o Venture Capital
o Private Equity
The financing rounds
o Seed
o Series A and later
The exit
o M&A vs IPO
How to deal with investors and negotiate a term sheet
o Standard terms
o Pre- vs Post-Money Valuation
o Multiples and e Liquidation preferences

F) OPEN INNOVATION (4 hours)
Facing Disruption
o Day1 vs Day2
o Incremental vs. Disruptive Innovation
How to implement Open Innovation
o Trend Setting
o Acceleration/Venture Building
o Collaboration
o Investment
o M&A
Barriers to corporate-startup collaboration
o Culture
o Strategy
o Structure
o Process

F) USE CASES (4 hours)
Business case discussion and working groups

At the beginning of the course, the detailed program along with the schedule of the lessons will be published on the e-learning platform.